The terms “syndication” and “distribution” are often used interchangeably in podcasting, but they’re not the same. Each plays a distinct role in how your content is delivered, discovered, and ultimately used across channels. At a strategic level, distribution ensures accessibility to audio platforms, while syndication amplifies reach through the repurposing of content. If your podcast […]
The podcast industry is experiencing rapid growth. According to Riverside.fm, in 2023, over 450 million people tuned in globally, and projections show that number will reach 619 million by 2026. Yet despite this momentum, only 45% of active podcasts publish consistently. This inconsistency isn’t due to a lack of ideas. It’s often the result of […]
When you hit publish on a podcast episode, that content should continue to generate value, expand your reach, and support your broader content strategy. The right syndication and distribution strategy can transform that episode into an engine for continuous audience growth, improved SEO, and long-term visibility. This guide covers what podcast syndication and distribution mean, […]
